Data, data, data. In today's marketing, data is key. Data gives you the needed insight for making smart decisions. That's why marketers needs to be a data scientist.
For marketers, there are a lot of things to keep track of. In order for your marketing efforts to pay off, you need to know your customers, and to do that you need reliable information. But then you need to be able to understand and use the reliable information.
To be a successful data scientist, you need to have the following skill sets:
- You need to be able to understand the given data. You need to not only understand what the data is, but to also understand how it is collected, how to work with metrics, master various tools, and invent new ways to look at the data.
- You need the ability to manipulate the data in order to derive insights. This means analyzing the data, running experiments, as well as utilizing other datasets to build advanced insights.
- You need to be able to connect data insights to real-world value and communicate it to people outside the industry but also to your C-level management. In practice, it means knowing what needs to happen in order to improve performance, using data visualizations to tell the story and communicating it to others.
For companies, when speaking of social media and data, it is crucial to start off with the right tools. In order to get a comprehensive social insight, high-quality analytics is needed. This means a service that tracks and analyzes what is said about you and your brand online, with all the irrelevant data / noise omitted.
For marketers, it is important to be able to communicate the value of the analysis (read: insight) to the management of the company as efficiently and accurately as possible. Are you ready to be a data scientist?