People love using emojis on social media, since they are cute and fun. But it's a headache for brands and customer insights professionals because social monitoring tools can't understand those...
We are probably all busy right now preparing for Christmas campaigns. But wait! Before launching your end-of-the-year campaigns, take a brief look at this checklist.
Management rarely takes place in a comfort zone. Under constant pressure, having to face recurring changes, needing to please customers...
Social media is now full of visual content. Statistics can prove that. What's challenging now is to understand those visual posts on social media.
As a marketing, communication or brand professional, you must know what "unstructured data" is. Can you confidently tell your boss that you are capable of analyzing unstructured data?
How you grade on sentiment score of your brand on social media can either help increase sales or bring unforeseen crisis. So what is social sentiment and why is it so difficult to get accurate...
What is “noise” on social media? Are you sure you are filtering out “noise” data from social media analytics results? Unless you do, you will be basing your marketing strategy on biased and...
There are various ways to find the right influencers to work with you for your brand. Some of them were covered in our previous blog 4 Tips to Finding the Right Influencer for Your Brand.
By spotting trends specific to your industry on social media, you can leverage those to increase your brand awareness and sales revenue.
Politicians are aware that their actions and statements can go viral on the Internet at any time. But are they really aware how fast, vast, and serious it is?
Sports events are like gigantic magnets, bringing global attention and widespread media coverage for brands, since they embrace tremendous connecting power.
For any marketing professionals that care about your target customer's sentiment towards your brand, it is important to take a look outside your own bubble every once in a while.
By following the trending topics your professional fellows are talking about on Twitter, you will find the right path to steer your business forward.
You might be baffled by the amount of Bitcoin conversations on social media. You need to be cautious with any Bitcoin-related utterances.
Free analytics tools give you a chance to see how your social media accounts have grown in scale but little info is provided to formulate a solid marketing strategy.
Many companies pour huge amount of investment into influencer marketing without really understanding what the ROI is.
People are vigorously arguing about Bitcoin, especially on Twitter and Facebook. These platforms are rich sources of information on Bitcoin.
Many companies have started doing special campaigns to coincide with Christmas and New Year season. What do you do to promote your campaign?
We unveiled the “Suomi mainittu, torilla tavataan!” page to celebrate 100 years of Finnish independence. It is dedicated to Finland and anyone who loves Finland.
Social Sentiment refers to the emotion behind a social mention. Just to clarify what a social mention is - a post on social media containing text, pictures, videos - you name it.
Valio is the market leader in dairy products in Finland. You can find Valio products in almost every household's refrigerators, including mine.
Marimekko is a Finnish design company renowned for its original prints and colours, and has increased its presence globally during the last decade.
Finnish summer is an exceptionally quiet season, as everyone tends to take long vacation. But social media discussions never stop.
Competitor analysis is usually based on data collected from different sources. Is social media one of them? Do you know how you compare against them?
If you are using an agency that also provides you with data analytics related to how your marketing campaigns performed, this is a must read.
Unless you attentively listen to what your customers want and how they feel, they might kick you out from their social space with just one simple click.
Using multiple micro-influencers may be a better tactic for most of you than using mega-influencers who may have outrageous pricing. Which should you use?
Social media can serve many different purposes. Most consider it to have effect on increasing brand awareness and as a medium to provide customer service.
You've probably heard of the so-called 'bots', or computer robots. Why should we fear them? They are continuously evolving and getting more human-like, creating serious trouble on the internet and...
Customers control your brand by publicly making comments in various social media platforms. They post pictures, write ironic comments, or promote them for you.
Social listening, monitoring, and measuring have become critical to get the bigger picture in marketing. Analytics is gaining a stronger foothold all the time.
We often hear that digitalization distances us from the 'real world'. Social media is bad and unhealthy, preventing us from creating real relationships with real people.
Let's get back to the basics. In order to start utilizing and succeed in "Influencer marketing", you need to first understand what the term "influencer" really means. Who are they?
Convergence of precise analytics, programmatic audience-buying tools, and stickiness of apps have made social media one of major ad platforms.
We live in an ever changing digital world. Technology and data is gaining a stronger foothold all the time, both in business and in private life. I have been in the marketing profession for over...
Identifying and working with the “right” influencers for your brand is the key to whether your influencer marketing will succeed or not.
Data, data, data. In today's marketing, data is key. Data gives you the needed insight for making smart decisions. That's why marketers needs to be a data scientist.
Criticism and other negative expressions can be very harmful for your brand. No brand is ever safe from negative publicity online.
The customer is the king. In today's digital world, it's more true than ever. Thanks to social media, the customer now has power of the brand.
In order to take full advantage of social media influencers to promote your brand, there are a few essential points you need to remember in your strategy.
How can brands spot the hottest trends that are meaningful to them, from all the social data available out there, in order to jump onto them as they happen? And how to use that to your advantage?
By implementing influencer marketing, you might succeed in getting a hype for your brand. But how to succeed in truly getting ROI on influencer marketing?
With a community of 400 million, Instagram and "Graming" is now bigger than ever. It's the place to be when sharing important moments, both big and small, through inspiring visual stories.
Dear marketers, listen up. You all already know that there is a digital evolution happening within marketing right now, and that social media is a great part of it.
Social media is here to stay. Still, like any other trend, social media platforms come and go. However, Instagram keeps on growing this year. We'll tell you why.
Online video is gaining a stronger foothold all the time, and this year has been a really exciting one. Popularity of using it for marketing purpose is also increasing.
Twitter changed how diplomats interact and influenced how we see global leaders....from embarrassing tweets and international spats.