People love using emojis on social media, since they are cute and fun. But it's a headache for brands and customer insights professionals because social monitoring tools can't understand those...
We are probably all busy right now preparing for Christmas campaigns. But wait! Before launching your end-of-the-year campaigns, take a brief look at this checklist.
Management rarely takes place in a comfort zone. Under constant pressure, having to face recurring changes, needing to please customers...
Social media is now full of visual content. Statistics can prove that. What's challenging now is to understand those visual posts on social media.
As a marketing, communication or brand professional, you must know what "unstructured data" is. Can you confidently tell your boss that you are capable of analyzing unstructured data?
How you grade on sentiment score of your brand on social media can either help increase sales or bring unforeseen crisis. So what is social sentiment and why is it so difficult to get accurate...
What is “noise” on social media? Are you sure you are filtering out “noise” data from social media analytics results? Unless you do, you will be basing your marketing strategy on biased and...
Social media bots can attack your brand at any time. They can fool you into partnering with low-quality influencers, damage your brand image, and distort your social media analytics results.
There are various ways to find the right influencers to work with you for your brand. Some of them were covered in our previous blog 4 Tips to Finding the Right Influencer for Your Brand.
By spotting trends specific to your industry on social media, you can leverage those to increase your brand awareness and sales revenue.
Politicians are aware that their actions and statements can go viral on the Internet at any time. But are they really aware how fast, vast, and serious it is?
Sports events are like gigantic magnets, bringing global attention and widespread media coverage for brands, since they embrace tremendous connecting power.
For any marketing professionals that care about your target customer's sentiment towards your brand, it is important to take a look outside your own bubble every once in a while.
By following the trending topics your professional fellows are talking about on Twitter, you will find the right path to steer your business forward.
Free analytics tools give you a chance to see how your social media accounts have grown in scale but little info is provided to formulate a solid marketing strategy.
Many companies pour huge amount of investment into influencer marketing without really understanding what the ROI is.
Negativity in influencer marketing stems from both your and your influencers’ misunderstanding of the audience, which can severely damage your brand image.
People are vigorously arguing about Bitcoin, especially on Twitter and Facebook. These platforms are rich sources of information on Bitcoin.
Many companies have started doing special campaigns to coincide with Christmas and New Year season. What do you do to promote your campaign?
We unveiled the “Suomi mainittu, torilla tavataan!” page to celebrate 100 years of Finnish independence. It is dedicated to Finland and anyone who loves Finland.
When you encounter negative comments/feedbacks to your brand or to your influencers on social media, what do you do?
Valio is the market leader in dairy products in Finland. You can find Valio products in almost every household's refrigerators, including mine.
Marimekko is a Finnish design company renowned for its original prints and colours, and has increased its presence globally during the last decade.
Finnish summer is an exceptionally quiet season, as everyone tends to take long vacation. But social media discussions never stop.
Competitor analysis is usually based on data collected from different sources. Is social media one of them? Do you know how you compare against them?
There are different approaches to effectively work with influencers based on the industry you are in, your past experience, and budget.
If you are using an agency that also provides you with data analytics related to how your marketing campaigns performed, this is a must read.
Unless you attentively listen to what your customers want and how they feel, they might kick you out from their social space with just one simple click.
We humans are complicated mammals and we are no longer satisfied with just texts and words to express our emotions and opinions.
Social media marketing has a huge potential to increase sales. However, there is a lack of understanding on how to achieve those results through social media.
Social media can serve many different purposes. Most consider it to have effect on increasing brand awareness and as a medium to provide customer service.
Customers control your brand by publicly making comments in various social media platforms. They post pictures, write ironic comments, or promote them for you.
Social listening, monitoring, and measuring have become critical to get the bigger picture in marketing. Analytics is gaining a stronger foothold all the time.
We often hear that digitalization distances us from the 'real world'. Social media is bad and unhealthy, preventing us from creating real relationships with real people.
Convergence of precise analytics, programmatic audience-buying tools, and stickiness of apps have made social media one of major ad platforms.
We live in an ever changing digital world. Technology and data is gaining a stronger foothold all the time, both in business and in private life. I have been in the marketing profession for over...
Criticism and other negative expressions can be very harmful for your brand. No brand is ever safe from negative publicity online.
The customer is the king. In today's digital world, it's more true than ever. Thanks to social media, the customer now has power of the brand.
There was a time when a harshly-worded letter was the only way to have your complaint heard by a company. Now, if you want to complain, do it in social networks!
Dear marketers, listen up. You all already know that there is a digital evolution happening within marketing right now, and that social media is a great part of it.
People are now able to say whatever they want about your company on social media, whether it's something positive or not. Customers now own the brand.
Twitter changed how diplomats interact and influenced how we see global leaders....from embarrassing tweets and international spats.
Have you ever tweeted or posted on other social media platforms while watching TV? Sharing with friends what was bad or funny?
Frustrated by bad customer service? Mad because your cable company is giving you bad telephone support? Take your complaint to Twitter.
It is intimidating how much power press holds over general opinion. Who is responsible of making sure that info passed through is reliable and correct?
The hottest topic at the moment in the social media is the Ukrainian crisis. What's interesting is to be able to find out what average Ukranians are really thinking.