People love using emojis on social media, since they are cute and fun. But it's a headache for brands and customer insights professionals because social monitoring tools can't understand those...
We are probably all busy right now preparing for Christmas campaigns. But wait! Before launching your end-of-the-year campaigns, take a brief look at this checklist.
Management rarely takes place in a comfort zone. Under constant pressure, having to face recurring changes, needing to please customers...
Social media is now full of visual content. Statistics can prove that. What's challenging now is to understand those visual posts on social media.
As a marketing, communication or brand professional, you must know what "unstructured data" is. Can you confidently tell your boss that you are capable of analyzing unstructured data?
Many enterprises have started to understand the importance of following social media conversations.
How you grade on sentiment score of your brand on social media can either help increase sales or bring unforeseen crisis. So what is social sentiment and why is it so difficult to get accurate...
What is “noise” on social media? Are you sure you are filtering out “noise” data from social media analytics results? Unless you do, you will be basing your marketing strategy on biased and...
Social media bots can attack your brand at any time. They can fool you into partnering with low-quality influencers, damage your brand image, and distort your social media analytics results.
There are various ways to find the right influencers to work with you for your brand. Some of them were covered in our previous blog 4 Tips to Finding the Right Influencer for Your Brand.
By spotting trends specific to your industry on social media, you can leverage those to increase your brand awareness and sales revenue.
Politicians are aware that their actions and statements can go viral on the Internet at any time. But are they really aware how fast, vast, and serious it is?
Sports events are like gigantic magnets, bringing global attention and widespread media coverage for brands, since they embrace tremendous connecting power.
Cyber security issues have been a hot topic for years and cyber attack is nothing new, but what’s surprising is that social media can be a notorious accomplice.
Free analytics tools give you a chance to see how your social media accounts have grown in scale but little info is provided to formulate a solid marketing strategy.
Many companies pour huge amount of investment into influencer marketing without really understanding what the ROI is.
Negativity in influencer marketing stems from both your and your influencers’ misunderstanding of the audience, which can severely damage your brand image.
People are vigorously arguing about Bitcoin, especially on Twitter and Facebook. These platforms are rich sources of information on Bitcoin.
Many companies have started doing special campaigns to coincide with Christmas and New Year season. What do you do to promote your campaign?
We unveiled the “Suomi mainittu, torilla tavataan!” page to celebrate 100 years of Finnish independence. It is dedicated to Finland and anyone who loves Finland.
Social Sentiment refers to the emotion behind a social mention. Just to clarify what a social mention is - a post on social media containing text, pictures, videos - you name it.
When you encounter negative comments/feedbacks to your brand or to your influencers on social media, what do you do?
Valio is the market leader in dairy products in Finland. You can find Valio products in almost every household's refrigerators, including mine.
Marimekko is a Finnish design company renowned for its original prints and colours, and has increased its presence globally during the last decade.
Finnish summer is an exceptionally quiet season, as everyone tends to take long vacation. But social media discussions never stop.
Competitor analysis is usually based on data collected from different sources. Is social media one of them? Do you know how you compare against them?
Sentiment analysis, which studies social media users' emotions through their posts and comments, is part of social media analytics.
If you are using an agency that also provides you with data analytics related to how your marketing campaigns performed, this is a must read.
If you've never done influencer marketing before, you might be at a loss in how you should do it. Hopefully this simple model will give you a starting point.
Unless you attentively listen to what your customers want and how they feel, they might kick you out from their social space with just one simple click.
We humans are complicated mammals and we are no longer satisfied with just texts and words to express our emotions and opinions.
Social media can serve many different purposes. Most consider it to have effect on increasing brand awareness and as a medium to provide customer service.
Customers control your brand by publicly making comments in various social media platforms. They post pictures, write ironic comments, or promote them for you.
Social listening, monitoring, and measuring have become critical to get the bigger picture in marketing. Analytics is gaining a stronger foothold all the time.
We live in an ever changing digital world. Technology and data is gaining a stronger foothold all the time, both in business and in private life. I have been in the marketing profession for over...
Criticism and other negative expressions can be very harmful for your brand. No brand is ever safe from negative publicity online.
The customer is the king. In today's digital world, it's more true than ever. Thanks to social media, the customer now has power of the brand.
There was a time when a harshly-worded letter was the only way to have your complaint heard by a company. Now, if you want to complain, do it in social networks!
In order to take full advantage of social media influencers to promote your brand, there are a few essential points you need to remember in your strategy.
We all know what emojis are. Those small ideograms and smileys. They can actually cause serious problems for social media analytics.
How can brands spot the hottest trends that are meaningful to them, from all the social data available out there, in order to jump onto them as they happen? And how to use that to your advantage?
With a community of 400 million, Instagram and "Graming" is now bigger than ever. It's the place to be when sharing important moments, both big and small, through inspiring visual stories.
Even though most marketing professionals acknowledge the importance of analytics, there is still a lot of room for improvement.
Many of you are realizing the opportunities of using influential people in your marketing, but are you actually targeting the right influencers in social media?
Emoji is used everywhere in social media. Emoji analytics is now on the rise with this trend, but what is emoji analytics and how to actually analyze them and their meanings?
Social media influencers can play a big role for your brand. But, it's not always that clear-cut what defines a social media influencer. Different terms are used for describing this, such as...
People are now able to say whatever they want about your company on social media, whether it's something positive or not. Customers now own the brand.