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Emojis - Nightmare for Sentiment Analysis

People love using emojis on social media, since they are cute and fun. But it's a headache for brands and customer insights professionals because social monitoring tools can't understand those...

What Secures the Success of Your Christmas Campaign?

We are probably all busy right now preparing for Christmas campaigns. But wait! Before launching your end-of-the-year campaigns, take a brief look at this checklist.

How Social Media (Should) Change Management

Management rarely takes place in a comfort zone. Under constant pressure, having to face recurring changes, needing to please customers...

Why You Need to Understand Visual Data

Social media is now full of visual content. Statistics can prove that. What's challenging now is to understand those visual posts on social media. 

What is Unstructured Data?

As a marketing, communication or brand professional, you must know what "unstructured data" is. Can you confidently tell your boss that you are capable of analyzing unstructured data?

7 Reasons Why You Should Re-evaluate Your Existing Social Analytics Tool

Many enterprises have started to understand the importance of following social media conversations.

Reliable Sentiment Score

In my previous blog, I explained how you grade on sentiment score of your brand on social media can either help increase sales or bring unforeseen crisis. But how reliable can it be?

Social Sentiment Score - Explained.

How you grade on sentiment score of your brand on social media can either help increase sales or bring unforeseen crisis. So what is social sentiment and why is it so difficult to get accurate...

"NOISE" on Social Media - Explained.

What is “noise” on social media? Are you sure you are filtering out “noise” data from social media analytics results? Unless you do, you will be basing your marketing strategy on biased and...

Secret Recipe for a Successful Sports Marketing Campaign on Social Media

Sports events are like gigantic magnets, bringing global attention and widespread media coverage for brands, since they embrace tremendous connecting power.

Look Outside Your Own Bubble

For any marketing professionals that care about your target customer's sentiment towards your brand, it is important to take a look outside your own bubble every once in a while.

5 Financial Technology Future Trends on Twitter (1)

You might be baffled by the amount of Bitcoin conversations on social media. You need to be cautious with any Bitcoin-related utterances.

Why You Should Not Use *Free* Social Media Analytics Tools

Free analytics tools give you a chance to see how your social media accounts have grown in scale but little info is provided to formulate a solid marketing strategy.

Why Data Analysis is So Important in Influencer Marketing

Many companies pour huge amount of investment into influencer marketing without really understanding what the ROI is.

6 Reasons Why Influencer Marketing Turns Negative

Negativity in influencer marketing stems from both your and your influencers’ misunderstanding of the audience, which can severely damage your brand image.

Avoid “Chameleon” Effect With Your Social Media Campaign

Many companies have started doing special campaigns to coincide with Christmas and New Year season. What do you do to promote your campaign?

Now Everyone Can See How Much Brand Value Finland Has Online

We unveiled the “Suomi mainittu, torilla tavataan!” page to celebrate 100 years of Finnish independence. It is dedicated to Finland and anyone who loves Finland.

Valio Brand - Analysis of Their Social Media Activities

Valio is the market leader in dairy products in Finland. You can find Valio products in almost every household's refrigerators, including mine.    

Marimekko Brand - Analysis of Their Social Media Activities

Marimekko is a Finnish design company renowned for its original prints and colours, and has increased its presence globally during the last decade. 

Analysis of 3 Finnish Brands’ Social Media Activities

Finnish summer is an exceptionally quiet season, as everyone tends to take long vacation. But social media discussions never stop.

5 Questions to Answer to Stay Ahead of Your Competitors on Social Media

Competitor analysis is usually based on data collected from different sources. Is social media one of them? Do you know how you compare against them?

5 Reasons Why You Should Not Rely on Agencies with Social Analytics

If you are using an agency that also provides you with data analytics related to how your marketing campaigns performed, this is a must read.

Influencer Marketing Strategy Model for Real Dummies

If you've never done influencer marketing before, you might be at a loss in how you should do it. Hopefully this simple model will give you a starting point.

7 Benefits of Sentiment Analysis You Can’t Overlook

Unless you attentively listen to what your customers want and how they feel, they might kick you out from their social space with just one simple click.

8 Benefits of Social Media Marketing

Social media marketing has a huge potential to increase sales. However, there is a lack of understanding on how to achieve those results through social media. 

Is Social Media Part of Your Sales Strategy?

Social media can serve many different purposes. Most consider it to have effect on increasing brand awareness and as a medium to provide customer service. 

6 Reasons Why You Need Accurate Social Media Analytics Service

Customers control your brand by publicly making comments in various social media platforms. They post pictures, write ironic comments, or promote them for you.

The Future of Social Media Advertising?

Convergence of precise analytics, programmatic audience-buying tools, and stickiness of apps have made social media one of major ad platforms.

The Essentials of Influencer Marketing

In order to take full advantage of social media influencers to promote your brand, there are a few essential points you need to remember in your strategy. 

Social Media Marketing = Core To Business

Dear marketers, listen up. You all already know that there is a digital evolution happening within marketing right now, and that social media is a great part of it. 

Digital Trends in 2016: Video Marketing

Online video is gaining a stronger foothold all the time, and this year has been a really exciting one. Popularity of using it for marketing purpose is also increasing.