People love using emojis on social media, since they are cute and fun. But it's a headache for brands and customer insights professionals because social monitoring tools can't understand those...
We are probably all busy right now preparing for Christmas campaigns. But wait! Before launching your end-of-the-year campaigns, take a brief look at this checklist.
Management rarely takes place in a comfort zone. Under constant pressure, having to face recurring changes, needing to please customers...
Social media is now full of visual content. Statistics can prove that. What's challenging now is to understand those visual posts on social media.
As a marketing, communication or brand professional, you must know what "unstructured data" is. Can you confidently tell your boss that you are capable of analyzing unstructured data?
How you grade on sentiment score of your brand on social media can either help increase sales or bring unforeseen crisis. So what is social sentiment and why is it so difficult to get accurate...
What is “noise” on social media? Are you sure you are filtering out “noise” data from social media analytics results? Unless you do, you will be basing your marketing strategy on biased and...
Many companies have started doing special campaigns to coincide with Christmas and New Year season. What do you do to promote your campaign?
Expecting your influencers to do all the work of marketing your products is premature. Influencer marketing requires constant engagement and management.
If you are using an agency that also provides you with data analytics related to how your marketing campaigns performed, this is a must read.
Social media marketing has a huge potential to increase sales. However, there is a lack of understanding on how to achieve those results through social media.
Social media can serve many different purposes. Most consider it to have effect on increasing brand awareness and as a medium to provide customer service.
Customers control your brand by publicly making comments in various social media platforms. They post pictures, write ironic comments, or promote them for you.
Social listening, monitoring, and measuring have become critical to get the bigger picture in marketing. Analytics is gaining a stronger foothold all the time.