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Emojis - Nightmare for Sentiment Analysis

People love using emojis on social media, since they are cute and fun. But it's a headache for brands and customer insights professionals because social monitoring tools can't understand those...

What Secures the Success of Your Christmas Campaign?

We are probably all busy right now preparing for Christmas campaigns. But wait! Before launching your end-of-the-year campaigns, take a brief look at this checklist.

How Social Media (Should) Change Management

Management rarely takes place in a comfort zone. Under constant pressure, having to face recurring changes, needing to please customers...

Why You Need to Understand Visual Data

Social media is now full of visual content. Statistics can prove that. What's challenging now is to understand those visual posts on social media. 

What is Unstructured Data?

As a marketing, communication or brand professional, you must know what "unstructured data" is. Can you confidently tell your boss that you are capable of analyzing unstructured data?

7 Reasons Why You Should Re-evaluate Your Existing Social Analytics Tool

Many enterprises have started to understand the importance of following social media conversations.

Reliable Sentiment Score

In my previous blog, I explained how you grade on sentiment score of your brand on social media can either help increase sales or bring unforeseen crisis. But how reliable can it be?

Social Sentiment Score - Explained.

How you grade on sentiment score of your brand on social media can either help increase sales or bring unforeseen crisis. So what is social sentiment and why is it so difficult to get accurate...

"NOISE" on Social Media - Explained.

What is “noise” on social media? Are you sure you are filtering out “noise” data from social media analytics results? Unless you do, you will be basing your marketing strategy on biased and...

The Importance of Understanding Trends in Your Industry

By spotting trends specific to your industry on social media, you can leverage those to increase your brand awareness and sales revenue. 

Politicians and Social Media: Best Friends or Enemies?

Politicians are aware that their actions and statements can go viral on the Internet at any time. But are they really aware how fast, vast, and serious it is? 

Secret Recipe for a Successful Sports Marketing Campaign on Social Media

Sports events are like gigantic magnets, bringing global attention and widespread media coverage for brands, since they embrace tremendous connecting power.

Look Outside Your Own Bubble

For any marketing professionals that care about your target customer's sentiment towards your brand, it is important to take a look outside your own bubble every once in a while.

5 Financial Technology Future Trends on Twitter (2)

By following the trending topics your professional fellows are talking about on Twitter, you will find the right path to steer your business forward.

5 Financial Technology Future Trends on Twitter (1)

You might be baffled by the amount of Bitcoin conversations on social media. You need to be cautious with any Bitcoin-related utterances.

Why You Should Not Use *Free* Social Media Analytics Tools

Free analytics tools give you a chance to see how your social media accounts have grown in scale but little info is provided to formulate a solid marketing strategy.

Why Data Analysis is So Important in Influencer Marketing

Many companies pour huge amount of investment into influencer marketing without really understanding what the ROI is.

How Financial Services Can Survive from the Massive Bitcoin Attack

People are vigorously arguing about Bitcoin, especially on Twitter and Facebook. These platforms are rich sources of information on Bitcoin. 

Avoid “Chameleon” Effect With Your Social Media Campaign

Many companies have started doing special campaigns to coincide with Christmas and New Year season. What do you do to promote your campaign?

Now Everyone Can See How Much Brand Value Finland Has Online

We unveiled the “Suomi mainittu, torilla tavataan!” page to celebrate 100 years of Finnish independence. It is dedicated to Finland and anyone who loves Finland.

What Is Social Sentiment?

Social Sentiment refers to the emotion behind a social mention. Just to clarify what a social mention is - a post on social media containing text, pictures, videos - you name it.

Valio Brand - Analysis of Their Social Media Activities

Valio is the market leader in dairy products in Finland. You can find Valio products in almost every household's refrigerators, including mine.    

Marimekko Brand - Analysis of Their Social Media Activities

Marimekko is a Finnish design company renowned for its original prints and colours, and has increased its presence globally during the last decade. 

5 Questions to Answer to Stay Ahead of Your Competitors on Social Media

Competitor analysis is usually based on data collected from different sources. Is social media one of them? Do you know how you compare against them?

7 Benefits of Sentiment Analysis You Can’t Overlook

Unless you attentively listen to what your customers want and how they feel, they might kick you out from their social space with just one simple click.

4 Biggest Benefits of Using Micro-Influencers

Using multiple micro-influencers may be a better tactic for most of you than using mega-influencers who may have outrageous pricing. Which should you use?

Is Social Media Part of Your Sales Strategy?

Social media can serve many different purposes. Most consider it to have effect on increasing brand awareness and as a medium to provide customer service. 

6 Reasons Why You Need Accurate Social Media Analytics Service

Customers control your brand by publicly making comments in various social media platforms. They post pictures, write ironic comments, or promote them for you.

Social Listening for Real-Time Monitoring

Social listening, monitoring, and measuring have become critical to get the bigger picture in marketing. Analytics is gaining a stronger foothold all the time.

The Future of Social Media Advertising?

Convergence of precise analytics, programmatic audience-buying tools, and stickiness of apps have made social media one of major ad platforms.

Big Data For Social Brand Insight

We live in an ever changing digital world. Technology and data is gaining a stronger foothold all the time, both in business and in private life. I have been in the marketing profession for over...

How to Identify Influencers for Your Brand

Identifying and working with the “right” influencers for your brand is the key to whether your influencer marketing will succeed or not.

How to Manage Crisis Communications

Criticism and other negative expressions can be very harmful for your brand. No brand is ever safe from negative publicity online. 

Social Listening For Managing Customer Complaints?

The customer is the king. In today's digital world, it's more true than ever. Thanks to social media, the customer now has power of the brand. 

The Essentials of Influencer Marketing

In order to take full advantage of social media influencers to promote your brand, there are a few essential points you need to remember in your strategy. 

How to do Trend Analysis: Case Story

How can brands spot the hottest trends that are meaningful to them, from all the social data available out there, in order to jump onto them as they happen? And how to use that to your advantage?

How To Succeed In Influencer Marketing?

By implementing influencer marketing, you might succeed in getting a hype for your brand. But how to succeed in truly getting ROI on influencer marketing?

Social Media Influencer: Beyoncé

A social influencer has great power online and is able to either praise or bash a company's reputation in the blink of an eye. What can you learn from Beyoncé and Red Lobster?

How to Analyze Brands on Instagram?

With a community of 400 million, Instagram and "Graming" is now bigger than ever. It's the place to be when sharing important moments, both big and small, through inspiring visual stories. 

Digital Trends in 2016: Video Marketing

Online video is gaining a stronger foothold all the time, and this year has been a really exciting one. Popularity of using it for marketing purpose is also increasing. 

Twitter Makes Diplomacy More Open and Public

Twitter changed how diplomats interact and influenced how we see global leaders....from embarrassing tweets and international spats.

Social Media and TV shows - What's the Sentiment?

Have you ever tweeted or posted on other social media platforms while watching TV? Sharing with friends what was bad or funny? 

Techniques for Covering Breaking News Events

Whether reporting from a government meeting or on the scene of a breaking event, Twitter helps journalists report what’s happening the instant it happens.