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Emojis - Nightmare for Sentiment Analysis

People love using emojis on social media, since they are cute and fun. But it's a headache for brands and customer insights professionals because social monitoring tools can't understand those...

What Secures the Success of Your Christmas Campaign?

We are probably all busy right now preparing for Christmas campaigns. But wait! Before launching your end-of-the-year campaigns, take a brief look at this checklist.

How Social Media (Should) Change Management

Management rarely takes place in a comfort zone. Under constant pressure, having to face recurring changes, needing to please customers...

Why You Need to Understand Visual Data

Social media is now full of visual content. Statistics can prove that. What's challenging now is to understand those visual posts on social media. 

What is Unstructured Data?

As a marketing, communication or brand professional, you must know what "unstructured data" is. Can you confidently tell your boss that you are capable of analyzing unstructured data?

7 Reasons Why You Should Re-evaluate Your Existing Social Analytics Tool

Many enterprises have started to understand the importance of following social media conversations.

Reliable Sentiment Score

In my previous blog, I explained how you grade on sentiment score of your brand on social media can either help increase sales or bring unforeseen crisis. But how reliable can it be?

Social Sentiment Score - Explained.

How you grade on sentiment score of your brand on social media can either help increase sales or bring unforeseen crisis. So what is social sentiment and why is it so difficult to get accurate...

"NOISE" on Social Media - Explained.

What is “noise” on social media? Are you sure you are filtering out “noise” data from social media analytics results? Unless you do, you will be basing your marketing strategy on biased and...

Evil Social Media Bots - in 1,5 min!

Social media bots can attack your brand at any time. They can fool you into partnering with low-quality influencers, damage your brand image, and distort your social media analytics results.

Finding the Right Influencers

There are various ways to find the right influencers to work with you for your brand. Some of them were covered in our previous blog 4 Tips to Finding the Right Influencer for Your Brand

Politicians and Social Media: Best Friends or Enemies?

Politicians are aware that their actions and statements can go viral on the Internet at any time. But are they really aware how fast, vast, and serious it is? 

Secret Recipe for a Successful Sports Marketing Campaign on Social Media

Sports events are like gigantic magnets, bringing global attention and widespread media coverage for brands, since they embrace tremendous connecting power.

Under Cyber Attack? Social Media May Be the Hidden Accomplice.

Cyber security issues have been a hot topic for years and cyber attack is nothing new, but what’s surprising is that social media can be a notorious accomplice.

Why You Should Not Use *Free* Social Media Analytics Tools

Free analytics tools give you a chance to see how your social media accounts have grown in scale but little info is provided to formulate a solid marketing strategy.

Why Data Analysis is So Important in Influencer Marketing

Many companies pour huge amount of investment into influencer marketing without really understanding what the ROI is.

6 Reasons Why Influencer Marketing Turns Negative

Negativity in influencer marketing stems from both your and your influencers’ misunderstanding of the audience, which can severely damage your brand image.

Avoid “Chameleon” Effect With Your Social Media Campaign

Many companies have started doing special campaigns to coincide with Christmas and New Year season. What do you do to promote your campaign?

Now Everyone Can See How Much Brand Value Finland Has Online

We unveiled the “Suomi mainittu, torilla tavataan!” page to celebrate 100 years of Finnish independence. It is dedicated to Finland and anyone who loves Finland.

Valio Brand - Analysis of Their Social Media Activities

Valio is the market leader in dairy products in Finland. You can find Valio products in almost every household's refrigerators, including mine.    

Marimekko Brand - Analysis of Their Social Media Activities

Marimekko is a Finnish design company renowned for its original prints and colours, and has increased its presence globally during the last decade. 

Analysis of 3 Finnish Brands’ Social Media Activities

Finnish summer is an exceptionally quiet season, as everyone tends to take long vacation. But social media discussions never stop.

6 Ways to Engage Influencers in Marketing Campaigns: Part 2

Expecting your influencers to do all the work of marketing your products is premature. Influencer marketing requires constant engagement and management. 

6 Ways to Engage Influencers in Marketing Campaigns: Part 1

There are different approaches to effectively work with influencers based on the industry you are in, your past experience, and budget.

4 Tips to Finding the Right Influencer for Your Brand

Inspiration, motivation, goals, strategies, and needs are some of the important things you must go through to find the right influencer.

Influencer Marketing Strategy Model for Real Dummies

If you've never done influencer marketing before, you might be at a loss in how you should do it. Hopefully this simple model will give you a starting point.

7 Benefits of Sentiment Analysis You Can’t Overlook

Unless you attentively listen to what your customers want and how they feel, they might kick you out from their social space with just one simple click.

Ditch Your Influencers If They Don’t Have These 5 Attributes!

Influencers are also human but they share some prominent signs which make them successful and well-known compared to people like me, for instance.

Micro, Macro or Mega-Influencers; Who Will Win?

Are macro- and mega-influencers worth working with, and in what kind of campaigns should they be used instead of micro-influencers? What are the benefits?

4 Issues that Come with Micro-influencers

Influencer marketing is no longer a tactic used only by big enterprises. Small- and medium-sized companies are also utilizing this trending method, opening new doors. 

4 Biggest Benefits of Using Micro-Influencers

Using multiple micro-influencers may be a better tactic for most of you than using mega-influencers who may have outrageous pricing. Which should you use?

Who is a Micro-Influencer and What are Their Characteristics?

With the hype of influencer marketing, categories within have also developed rapidly; micro-influencer, macro- influencer and mega- influencer. Let's focus on micro-influencers.

What is an "Influencer"?

Let's get back to the basics. In order to start utilizing and succeed in "Influencer marketing", you need to first understand what the term "influencer" really means. Who are they?

The Future of Social Media Advertising?

Convergence of precise analytics, programmatic audience-buying tools, and stickiness of apps have made social media one of major ad platforms.

How to Identify Influencers for Your Brand

Identifying and working with the “right” influencers for your brand is the key to whether your influencer marketing will succeed or not.

The Essentials of Influencer Marketing

In order to take full advantage of social media influencers to promote your brand, there are a few essential points you need to remember in your strategy. 

How To Succeed In Influencer Marketing?

By implementing influencer marketing, you might succeed in getting a hype for your brand. But how to succeed in truly getting ROI on influencer marketing?

When to Pay Social Media Influencers in Marketing?

Influencer marketing has started to explode. It has become a hype. But when do we really need to start paying to influencers in marketing?

Social Media Influencer: Beyoncé

A social influencer has great power online and is able to either praise or bash a company's reputation in the blink of an eye. What can you learn from Beyoncé and Red Lobster?

Why Should You Invest in Influencer Analysis?

Many of you are realizing the opportunities of using influential people in your marketing, but are you actually targeting the right influencers in social media?

Klout and Social Media Influencers

Social media influencers can play a big role for your brand.  But, it's not always that clear-cut what defines a social media influencer. Different terms are used for describing this, such as...

Twitter Makes Diplomacy More Open and Public

Twitter changed how diplomats interact and influenced how we see global leaders....from embarrassing tweets and international spats.