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What Secures the Success of Your Christmas Campaign?

We are probably all busy right now preparing for Christmas campaigns. But wait! Before launching your end-of-the-year campaigns, take a brief look at this checklist.

How Social Media (Should) Change Management

Management rarely takes place in a comfort zone. Under constant pressure, having to face recurring changes, needing to please customers...

Politicians and Social Media: Best Friends or Enemies?

Politicians are aware that their actions and statements can go viral on the Internet at any time. But are they really aware how fast, vast, and serious it is? 

Why Data Analysis is So Important in Influencer Marketing

Many companies pour huge amount of investment into influencer marketing without really understanding what the ROI is.

Avoid “Chameleon” Effect With Your Social Media Campaign

Many companies have started doing special campaigns to coincide with Christmas and New Year season. What do you do to promote your campaign?

7 Benefits of Sentiment Analysis You Can’t Overlook

Unless you attentively listen to what your customers want and how they feel, they might kick you out from their social space with just one simple click.

6 Reasons Why You Need Accurate Social Media Analytics Service

Customers control your brand by publicly making comments in various social media platforms. They post pictures, write ironic comments, or promote them for you.

Social Media and TV shows - What's the Sentiment?

Have you ever tweeted or posted on other social media platforms while watching TV? Sharing with friends what was bad or funny? 

What Do Ukrainians Really Think About Recent Events?

The hottest topic at the moment in the social media is the Ukrainian crisis. What's interesting is to be able to find out what average Ukranians are really thinking.