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Emojis - Nightmare for Sentiment Analysis

People love using emojis on social media, since they are cute and fun. But it's a headache for brands and customer insights professionals because social monitoring tools can't understand those...

What Secures the Success of Your Christmas Campaign?

We are probably all busy right now preparing for Christmas campaigns. But wait! Before launching your end-of-the-year campaigns, take a brief look at this checklist.

How Social Media (Should) Change Management

Management rarely takes place in a comfort zone. Under constant pressure, having to face recurring changes, needing to please customers...

Why You Need to Understand Visual Data

Social media is now full of visual content. Statistics can prove that. What's challenging now is to understand those visual posts on social media. 

What is Unstructured Data?

As a marketing, communication or brand professional, you must know what "unstructured data" is. Can you confidently tell your boss that you are capable of analyzing unstructured data?

Reliable Sentiment Score

In my previous blog, I explained how you grade on sentiment score of your brand on social media can either help increase sales or bring unforeseen crisis. But how reliable can it be?

Social Sentiment Score - Explained.

How you grade on sentiment score of your brand on social media can either help increase sales or bring unforeseen crisis. So what is social sentiment and why is it so difficult to get accurate...

"NOISE" on Social Media - Explained.

What is “noise” on social media? Are you sure you are filtering out “noise” data from social media analytics results? Unless you do, you will be basing your marketing strategy on biased and...

Evil Social Media Bots - in 1,5 min!

Social media bots can attack your brand at any time. They can fool you into partnering with low-quality influencers, damage your brand image, and distort your social media analytics results.

Secret Recipe for a Successful Sports Marketing Campaign on Social Media

Sports events are like gigantic magnets, bringing global attention and widespread media coverage for brands, since they embrace tremendous connecting power.

5 Financial Technology Future Trends on Twitter (2)

By following the trending topics your professional fellows are talking about on Twitter, you will find the right path to steer your business forward.

10 Tips to Deal with Negative Comments on Social Media

When you encounter negative comments/feedbacks to your brand or to your influencers on social media, what do you do? 

Analysis of 3 Finnish Brands’ Social Media Activities

Finnish summer is an exceptionally quiet season, as everyone tends to take long vacation. But social media discussions never stop.

5 Questions to Answer to Stay Ahead of Your Competitors on Social Media

Competitor analysis is usually based on data collected from different sources. Is social media one of them? Do you know how you compare against them?

5 Reasons Why You Should Not Rely on Agencies with Social Analytics

If you are using an agency that also provides you with data analytics related to how your marketing campaigns performed, this is a must read.

6 Reasons Why You Need Accurate Social Media Analytics Service

Customers control your brand by publicly making comments in various social media platforms. They post pictures, write ironic comments, or promote them for you.

How to Manage Crisis Communications

Criticism and other negative expressions can be very harmful for your brand. No brand is ever safe from negative publicity online.