People love using emojis on social media, since they are cute and fun. But it's a headache for brands and customer insights professionals because social monitoring tools can't understand those...
We are probably all busy right now preparing for Christmas campaigns. But wait! Before launching your end-of-the-year campaigns, take a brief look at this checklist.
Management rarely takes place in a comfort zone. Under constant pressure, having to face recurring changes, needing to please customers...
Social media is now full of visual content. Statistics can prove that. What's challenging now is to understand those visual posts on social media.
As a marketing, communication or brand professional, you must know what "unstructured data" is. Can you confidently tell your boss that you are capable of analyzing unstructured data?
How you grade on sentiment score of your brand on social media can either help increase sales or bring unforeseen crisis. So what is social sentiment and why is it so difficult to get accurate...
What is “noise” on social media? Are you sure you are filtering out “noise” data from social media analytics results? Unless you do, you will be basing your marketing strategy on biased and...
Social media bots can attack your brand at any time. They can fool you into partnering with low-quality influencers, damage your brand image, and distort your social media analytics results.
There are various ways to find the right influencers to work with you for your brand. Some of them were covered in our previous blog 4 Tips to Finding the Right Influencer for Your Brand.
Politicians are aware that their actions and statements can go viral on the Internet at any time. But are they really aware how fast, vast, and serious it is?
Sports events are like gigantic magnets, bringing global attention and widespread media coverage for brands, since they embrace tremendous connecting power.
For any marketing professionals that care about your target customer's sentiment towards your brand, it is important to take a look outside your own bubble every once in a while.
Cyber security issues have been a hot topic for years and cyber attack is nothing new, but what’s surprising is that social media can be a notorious accomplice.
Free analytics tools give you a chance to see how your social media accounts have grown in scale but little info is provided to formulate a solid marketing strategy.
Many companies pour huge amount of investment into influencer marketing without really understanding what the ROI is.
Negativity in influencer marketing stems from both your and your influencers’ misunderstanding of the audience, which can severely damage your brand image.
People are vigorously arguing about Bitcoin, especially on Twitter and Facebook. These platforms are rich sources of information on Bitcoin.
Many companies have started doing special campaigns to coincide with Christmas and New Year season. What do you do to promote your campaign?
We unveiled the “Suomi mainittu, torilla tavataan!” page to celebrate 100 years of Finnish independence. It is dedicated to Finland and anyone who loves Finland.
When you encounter negative comments/feedbacks to your brand or to your influencers on social media, what do you do?
Valio is the market leader in dairy products in Finland. You can find Valio products in almost every household's refrigerators, including mine.
Marimekko is a Finnish design company renowned for its original prints and colours, and has increased its presence globally during the last decade.
Finnish summer is an exceptionally quiet season, as everyone tends to take long vacation. But social media discussions never stop.
Expecting your influencers to do all the work of marketing your products is premature. Influencer marketing requires constant engagement and management.
There are different approaches to effectively work with influencers based on the industry you are in, your past experience, and budget.
Inspiration, motivation, goals, strategies, and needs are some of the important things you must go through to find the right influencer.
If you've never done influencer marketing before, you might be at a loss in how you should do it. Hopefully this simple model will give you a starting point.
Unless you attentively listen to what your customers want and how they feel, they might kick you out from their social space with just one simple click.
Influencers are also human but they share some prominent signs which make them successful and well-known compared to people like me, for instance.
Are macro- and mega-influencers worth working with, and in what kind of campaigns should they be used instead of micro-influencers? What are the benefits?
Influencer marketing is no longer a tactic used only by big enterprises. Small- and medium-sized companies are also utilizing this trending method, opening new doors.
Using multiple micro-influencers may be a better tactic for most of you than using mega-influencers who may have outrageous pricing. Which should you use?
With the hype of influencer marketing, categories within have also developed rapidly; micro-influencer, macro- influencer and mega- influencer. Let's focus on micro-influencers.
Let's get back to the basics. In order to start utilizing and succeed in "Influencer marketing", you need to first understand what the term "influencer" really means. Who are they?
Identifying and working with the “right” influencers for your brand is the key to whether your influencer marketing will succeed or not.
In order to take full advantage of social media influencers to promote your brand, there are a few essential points you need to remember in your strategy.
By implementing influencer marketing, you might succeed in getting a hype for your brand. But how to succeed in truly getting ROI on influencer marketing?
Influencer marketing has started to explode. It has become a hype. But when do we really need to start paying to influencers in marketing?
Many of you are realizing the opportunities of using influential people in your marketing, but are you actually targeting the right influencers in social media?
Social media influencers can play a big role for your brand. But, it's not always that clear-cut what defines a social media influencer. Different terms are used for describing this, such as...