People love using emojis on social media, since they are cute and fun. But it's a headache for brands and customer insights professionals because social monitoring tools can't understand those...
We are probably all busy right now preparing for Christmas campaigns. But wait! Before launching your end-of-the-year campaigns, take a brief look at this checklist.
Management rarely takes place in a comfort zone. Under constant pressure, having to face recurring changes, needing to please customers...
Social media is now full of visual content. Statistics can prove that. What's challenging now is to understand those visual posts on social media.
As a marketing, communication or brand professional, you must know what "unstructured data" is. Can you confidently tell your boss that you are capable of analyzing unstructured data?
Many enterprises have started to understand the importance of following social media conversations.
How you grade on sentiment score of your brand on social media can either help increase sales or bring unforeseen crisis. So what is social sentiment and why is it so difficult to get accurate...
What is “noise” on social media? Are you sure you are filtering out “noise” data from social media analytics results? Unless you do, you will be basing your marketing strategy on biased and...
Social media bots can attack your brand at any time. They can fool you into partnering with low-quality influencers, damage your brand image, and distort your social media analytics results.
By spotting trends specific to your industry on social media, you can leverage those to increase your brand awareness and sales revenue.
Politicians are aware that their actions and statements can go viral on the Internet at any time. But are they really aware how fast, vast, and serious it is?
For any marketing professionals that care about your target customer's sentiment towards your brand, it is important to take a look outside your own bubble every once in a while.
Cyber security issues have been a hot topic for years and cyber attack is nothing new, but what’s surprising is that social media can be a notorious accomplice.
Free analytics tools give you a chance to see how your social media accounts have grown in scale but little info is provided to formulate a solid marketing strategy.
Many companies pour huge amount of investment into influencer marketing without really understanding what the ROI is.
Negativity in influencer marketing stems from both your and your influencers’ misunderstanding of the audience, which can severely damage your brand image.
People are vigorously arguing about Bitcoin, especially on Twitter and Facebook. These platforms are rich sources of information on Bitcoin.
Many companies have started doing special campaigns to coincide with Christmas and New Year season. What do you do to promote your campaign?
We unveiled the “Suomi mainittu, torilla tavataan!” page to celebrate 100 years of Finnish independence. It is dedicated to Finland and anyone who loves Finland.
Social Sentiment refers to the emotion behind a social mention. Just to clarify what a social mention is - a post on social media containing text, pictures, videos - you name it.
When you encounter negative comments/feedbacks to your brand or to your influencers on social media, what do you do?
Valio is the market leader in dairy products in Finland. You can find Valio products in almost every household's refrigerators, including mine.
Marimekko is a Finnish design company renowned for its original prints and colours, and has increased its presence globally during the last decade.
Finnish summer is an exceptionally quiet season, as everyone tends to take long vacation. But social media discussions never stop.
Competitor analysis is usually based on data collected from different sources. Is social media one of them? Do you know how you compare against them?
Expecting your influencers to do all the work of marketing your products is premature. Influencer marketing requires constant engagement and management.
There are different approaches to effectively work with influencers based on the industry you are in, your past experience, and budget.
Inspiration, motivation, goals, strategies, and needs are some of the important things you must go through to find the right influencer.
Sentiment analysis, which studies social media users' emotions through their posts and comments, is part of social media analytics.
If you are using an agency that also provides you with data analytics related to how your marketing campaigns performed, this is a must read.
If you've never done influencer marketing before, you might be at a loss in how you should do it. Hopefully this simple model will give you a starting point.
Unless you attentively listen to what your customers want and how they feel, they might kick you out from their social space with just one simple click.
Influencer marketing is no longer a tactic used only by big enterprises. Small- and medium-sized companies are also utilizing this trending method, opening new doors.
Social media can serve many different purposes. Most consider it to have effect on increasing brand awareness and as a medium to provide customer service.
Customers control your brand by publicly making comments in various social media platforms. They post pictures, write ironic comments, or promote them for you.
Social listening, monitoring, and measuring have become critical to get the bigger picture in marketing. Analytics is gaining a stronger foothold all the time.
We often hear that digitalization distances us from the 'real world'. Social media is bad and unhealthy, preventing us from creating real relationships with real people.
We live in an ever changing digital world. Technology and data is gaining a stronger foothold all the time, both in business and in private life. I have been in the marketing profession for over...
Identifying and working with the “right” influencers for your brand is the key to whether your influencer marketing will succeed or not.
Criticism and other negative expressions can be very harmful for your brand. No brand is ever safe from negative publicity online.
The customer is the king. In today's digital world, it's more true than ever. Thanks to social media, the customer now has power of the brand.
If you are analyzing your social media activities without cleaning your data first, you are wasting your time. Clean data is the key to getting your strategy right.
There was a time when a harshly-worded letter was the only way to have your complaint heard by a company. Now, if you want to complain, do it in social networks!
We all know what emojis are. Those small ideograms and smileys. They can actually cause serious problems for social media analytics.
How can brands spot the hottest trends that are meaningful to them, from all the social data available out there, in order to jump onto them as they happen? And how to use that to your advantage?
People are now able to say whatever they want about your company on social media, whether it's something positive or not. Customers now own the brand.
Twitter changed how diplomats interact and influenced how we see global leaders....from embarrassing tweets and international spats.