Politicians and Social Media: Best Friends or Enemies?

April 25, 2018 / by Shiho Hashimoto Shiho Hashimoto

Politicians and Social Media: Best Friends or Enemies?

Politicians are aware that their actions and statements can go viral on the Internet at any time. But are they really aware how fast, vast, and serious it is? 

As I mentioned in my earlier blog, we analyzed the conversations related to "Finland" on Twitter during a 3-months timeframe, to see what kind of insights we can get from big data. The ultimate goal of the analysis was to provide valuable insights, especially to those working in the tourism and politics sectors, and contribute to formulating a better communication strategy for Finland.

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Six Surprising Insights from Analyzing Finland on Twitter

In this blog, I'll write about one of the insights that really makes you think that politicians should be careful in what they say in public. 

This chart demonstrates the conversation levels of the top 10 languages talking about Finland, as well as “all languages”.




We all know that politicians need to be careful when they speak in public. People can easily misunderstand you or just twist your words and use it against you.

We found a peak in the amount of conversations between October 27-28, 2017. Digging deeper, Julian Assange (@JulianAssange) had posted a tweet “Finland prepares parliamentary vote to recognize Catalonia. This was re-tweeted over 7500 times!



This was ignited by a comment that a member of the Finnish parliament Mikko Kärnä had said regarding support for the independence of Catalonia, on October 27, 2017.



An individual politician’s comment went viral quickly, which was also picked up by Julian Assange, and the story twisted as if Finland as a country had been preparing to recognize Catalonia as an independent country.

The Finnish government then had to quickly make a statement that Finland does not support Catalan independence



One comment that goes viral can even define the image of the entire country!

Social media can be a best friend to politicians during election times when saying the right things. But it can also be your enemy. One individual's own opinion about some hot issue gets twisted and affects the entire country's image ... now that's scary. 

Anyone working in the politics sectors with communication strategy must have an intelligent way to follow and understand all the data that is on social media.

Download our full case study on Finland to learn how big data can actually bring you valuable insights. 

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Tags: Brands, Marketing, Social Analytics, Social Media, Social Media Consultation, Demographic Analysis, Brand Ambassadors, Brand Insight, Brand Management, Communication, Crisis Management, Big Data, Influencer Analysis, Influencer Marketing, Sentiment Analysis, Social Listening, Brand Visibility Metrics, Trend Tracking, Audience Response, Social Media Alerts, Landscape Tracking, Social Media Monitoring, Brand Health Index

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