Social listening, monitoring, and measuring have become critical to get the bigger picture in marketing. Analytics is gaining a stronger foothold all the time.
We often hear that digitalization distances us from the 'real world'. Social media is bad and unhealthy, preventing us from creating real relationships with real people.
Let's get back to the basics. In order to start utilizing and succeed in "Influencer marketing", you need to first understand what the term "influencer" really means. Who are they?
Convergence of precise analytics, programmatic audience-buying tools, and stickiness of apps have made social media one of major ad platforms.
We live in an ever changing digital world. Technology and data is gaining a stronger foothold all the time, both in business and in private life. I have been in the marketing profession for over...
Identifying and working with the “right” influencers for your brand is the key to whether your influencer marketing will succeed or not.
Data, data, data. In today's marketing, data is key. Data gives you the needed insight for making smart decisions. That's why marketers needs to be a data scientist.
Criticism and other negative expressions can be very harmful for your brand. No brand is ever safe from negative publicity online.
The customer is the king. In today's digital world, it's more true than ever. Thanks to social media, the customer now has power of the brand.
If you are analyzing your social media activities without cleaning your data first, you are wasting your time. Clean data is the key to getting your strategy right.
There was a time when a harshly-worded letter was the only way to have your complaint heard by a company. Now, if you want to complain, do it in social networks!
In order to take full advantage of social media influencers to promote your brand, there are a few essential points you need to remember in your strategy.
We all know what emojis are. Those small ideograms and smileys. They can actually cause serious problems for social media analytics.
How can brands spot the hottest trends that are meaningful to them, from all the social data available out there, in order to jump onto them as they happen? And how to use that to your advantage?
By implementing influencer marketing, you might succeed in getting a hype for your brand. But how to succeed in truly getting ROI on influencer marketing?
Influencer marketing has started to explode. It has become a hype. But when do we really need to start paying to influencers in marketing?
With a community of 400 million, Instagram and "Graming" is now bigger than ever. It's the place to be when sharing important moments, both big and small, through inspiring visual stories.
Even though most marketing professionals acknowledge the importance of analytics, there is still a lot of room for improvement.
Dear marketers, listen up. You all already know that there is a digital evolution happening within marketing right now, and that social media is a great part of it.
Many of you are realizing the opportunities of using influential people in your marketing, but are you actually targeting the right influencers in social media?
Social media is here to stay. Still, like any other trend, social media platforms come and go. However, Instagram keeps on growing this year. We'll tell you why.
Emoji is used everywhere in social media. Emoji analytics is now on the rise with this trend, but what is emoji analytics and how to actually analyze them and their meanings?
Clean data is a dataset that has filtered out all irrelevant content, spam, and noise. Clean data helps you derive actionable insight that is really relevant to your business.
Social media influencers can play a big role for your brand. But, it's not always that clear-cut what defines a social media influencer. Different terms are used for describing this, such as...
People are now able to say whatever they want about your company on social media, whether it's something positive or not. Customers now own the brand.
Do you want to increase the amount of organic followers without paying anything to those service providers and applications?
Online video is gaining a stronger foothold all the time, and this year has been a really exciting one. Popularity of using it for marketing purpose is also increasing.
Twitter changed how diplomats interact and influenced how we see global leaders....from embarrassing tweets and international spats.
We have all probably heard the expression 'Going viral'. It's one of the most used "hype" terms within social media and digital marketing space.
Twitter, as well as other social media, has generated tremendous opportunities for companies to engage with customers. But not all ends up positive.
Have you ever tweeted or posted on other social media platforms while watching TV? Sharing with friends what was bad or funny?
Twitter ads popularity has increased dramatically over the years. Twitter ads can be an effective way to broaden your reach, increase brand awareness, and generate leads.
'Unstructured Data' refers to those data in social media that even the most powerful computers are unable to classify.
Why do you have to care about this?
It is in the interest of companies as well as personal Twitter users to get as many shares on Twitter as possible. Here are some tips on how to get more shares to increase your brand awareness.
Whether reporting from a government meeting or on the scene of a breaking event, Twitter helps journalists report what’s happening the instant it happens.
Frustrated by bad customer service? Mad because your cable company is giving you bad telephone support? Take your complaint to Twitter.
During 2014, Twitter’s user base will increase by 24.4% according to eMarketer’s forecast, and will continue with double-digit gains through 2018.
Data gathered from Twitter has given researchers at Stanford new ways to track emergency responses after a disaster, such as creating more accurate ShakeMaps.
It is intimidating how much power press holds over general opinion. Who is responsible of making sure that info passed through is reliable and correct?
The hottest topic at the moment in the social media is the Ukrainian crisis. What's interesting is to be able to find out what average Ukranians are really thinking.