As a marketing, communication or brand professional, you must know what "unstructured data" is. Can you confidently tell your boss that you are capable of analyzing unstructured data?
Many enterprises have started to understand the importance of following social media conversations.
In my previous blog, I explained how you grade on sentiment score of your brand on social media can either help increase sales or bring unforeseen crisis. But how reliable can it be?
How you grade on sentiment score of your brand on social media can either help increase sales or bring unforeseen crisis. So what is social sentiment and why is it so difficult to get accurate...
What is “noise” on social media? Are you sure you are filtering out “noise” data from social media analytics results? Unless you do, you will be basing your marketing strategy on biased and...
Social media bots can attack your brand at any time. They can fool you into partnering with low-quality influencers, damage your brand image, and distort your social media analytics results.
There are various ways to find the right influencers to work with you for your brand. Some of them were covered in our previous blog 4 Tips to Finding the Right Influencer for Your Brand.
By spotting trends specific to your industry on social media, you can leverage those to increase your brand awareness and sales revenue.
Politicians are aware that their actions and statements can go viral on the Internet at any time. But are they really aware how fast, vast, and serious it is?
Sports events are like gigantic magnets, bringing global attention and widespread media coverage for brands, since they embrace tremendous connecting power.
For any marketing professionals that care about your target customer's sentiment towards your brand, it is important to take a look outside your own bubble every once in a while.
By following the trending topics your professional fellows are talking about on Twitter, you will find the right path to steer your business forward.
You might be baffled by the amount of Bitcoin conversations on social media. You need to be cautious with any Bitcoin-related utterances.
Management rarely takes place in a comfort zone. Under constant pressure, having to face recurring changes, needing to please customers...
Cyber security issues have been a hot topic for years and cyber attack is nothing new, but what’s surprising is that social media can be a notorious accomplice.
Free analytics tools give you a chance to see how your social media accounts have grown in scale but little info is provided to formulate a solid marketing strategy.
Many companies pour huge amount of investment into influencer marketing without really understanding what the ROI is.
Negativity in influencer marketing stems from both your and your influencers’ misunderstanding of the audience, which can severely damage your brand image.
People are vigorously arguing about Bitcoin, especially on Twitter and Facebook. These platforms are rich sources of information on Bitcoin.
Many companies have started doing special campaigns to coincide with Christmas and New Year season. What do you do to promote your campaign?
We unveiled the “Suomi mainittu, torilla tavataan!” page to celebrate 100 years of Finnish independence. It is dedicated to Finland and anyone who loves Finland.
When you encounter negative comments/feedbacks to your brand or to your influencers on social media, what do you do?
Valio is the market leader in dairy products in Finland. You can find Valio products in almost every household's refrigerators, including mine.
Marimekko is a Finnish design company renowned for its original prints and colours, and has increased its presence globally during the last decade.
Finnish summer is an exceptionally quiet season, as everyone tends to take long vacation. But social media discussions never stop.
Competitor analysis is usually based on data collected from different sources. Is social media one of them? Do you know how you compare against them?
Expecting your influencers to do all the work of marketing your products is premature. Influencer marketing requires constant engagement and management.
There are different approaches to effectively work with influencers based on the industry you are in, your past experience, and budget.
Inspiration, motivation, goals, strategies, and needs are some of the important things you must go through to find the right influencer.
Sentiment analysis, which studies social media users' emotions through their posts and comments, is part of social media analytics.
If you are using an agency that also provides you with data analytics related to how your marketing campaigns performed, this is a must read.
If you've never done influencer marketing before, you might be at a loss in how you should do it. Hopefully this simple model will give you a starting point.
Unless you attentively listen to what your customers want and how they feel, they might kick you out from their social space with just one simple click.
Influencers are also human but they share some prominent signs which make them successful and well-known compared to people like me, for instance.
We humans are complicated mammals and we are no longer satisfied with just texts and words to express our emotions and opinions.
Are macro- and mega-influencers worth working with, and in what kind of campaigns should they be used instead of micro-influencers? What are the benefits?
Influencer marketing is no longer a tactic used only by big enterprises. Small- and medium-sized companies are also utilizing this trending method, opening new doors.
Social media marketing has a huge potential to increase sales. However, there is a lack of understanding on how to achieve those results through social media.
Using multiple micro-influencers may be a better tactic for most of you than using mega-influencers who may have outrageous pricing. Which should you use?
With the hype of influencer marketing, categories within have also developed rapidly; micro-influencer, macro- influencer and mega- influencer. Let's focus on micro-influencers.
Social media can serve many different purposes. Most consider it to have effect on increasing brand awareness and as a medium to provide customer service.
You've probably heard of the so-called 'bots', or computer robots. Why should we fear them? They are continuously evolving and getting more human-like, creating serious trouble on the internet and...
Customers control your brand by publicly making comments in various social media platforms. They post pictures, write ironic comments, or promote them for you.
Social listening, monitoring, and measuring have become critical to get the bigger picture in marketing. Analytics is gaining a stronger foothold all the time.
We often hear that digitalization distances us from the 'real world'. Social media is bad and unhealthy, preventing us from creating real relationships with real people.
Let's get back to the basics. In order to start utilizing and succeed in "Influencer marketing", you need to first understand what the term "influencer" really means. Who are they?
Convergence of precise analytics, programmatic audience-buying tools, and stickiness of apps have made social media one of major ad platforms.
We live in an ever changing digital world. Technology and data is gaining a stronger foothold all the time, both in business and in private life. I have been in the marketing profession for over...
Identifying and working with the “right” influencers for your brand is the key to whether your influencer marketing will succeed or not.
Data, data, data. In today's marketing, data is key. Data gives you the needed insight for making smart decisions. That's why marketers needs to be a data scientist.