How Social Media (Should) Change Management

Management rarely takes place in a comfort zone. Under constant pressure, having to face recurring changes, needing to please customers...

Under Cyber Attack? Social Media May Be the Hidden Accomplice.

Cyber security issues have been a hot topic for years, and cyber attack is nothing new, but what’s surprising is that social media can be a notorious accomplice.

Why You Should Not Use *Free* Social Media Analytics Tools

Free analytics tools give you a chance to see how your social media accounts have grown in scale but little info is provided to formulate a solid marketing strategy.

Why Data Analysis is So Important in Influencer Marketing

Many companies pour huge amount of investment into influencer marketing without really understanding what the ROI is.

6 Reasons Why Influencer Marketing Turns Negative

Negativity in influencer marketing stems from both your and your influencers’ misunderstanding of the audience, which can severely damage your brand image.

How Financial Services Can Survive from the Massive Bitcoin Attack

People are vigorously arguing about Bitcoin, especially on Twitter and Facebook. These platforms are rich sources of information on Bitcoin. 

Avoid “Chameleon” Effect With Your Social Media Campaign

Many companies have started doing special campaigns to coincide with Christmas and New Year season. What do you do to promote your campaign?

Now Everyone Can See How Much Brand Value Finland Has Online

We unveiled the “Suomi mainittu, torilla tavataan!” page to celebrate 100 years of Finnish independence. It is dedicated to Finland and anyone who loves Finland.

10 Tips to Deal with Negative Comments on Social Media

When you encounter negative comments/feedbacks to your brand or to your influencers on social media, what do you do? 

Valio Brand - Analysis of Their Social Media Activities

Valio is the market leader in dairy products in Finland. You can find Valio products in almost every household's refrigerators, including mine.    

Marimekko Brand - Analysis of Their Social Media Activities

Marimekko is a Finnish design company renowned for its original prints and colours, and has increased its presence globally during the last decade. 

Analysis of 3 Finnish Brands’ Social Media Activities

Finnish summer is an exceptionally quiet season, as everyone tends to take long vacation. But social media discussions never stop.

5 Questions to Answer to Stay Ahead of Your Competitors on Social Media

Competitor analysis is usually based on data collected from different sources. Is social media one of them? Do you know how you compare against them?

7 Reasons Why You Should Re-evaluate Your Existing Social Analytics Tool

Many enterprises have started to understand the importance of following social media conversations.

6 Ways to Engage Influencers in Marketing Campaigns: Part 2

Expecting your influencers to do all the work of marketing your products is premature. Influencer marketing requires constant engagement and management. 

6 Ways to Engage Influencers in Marketing Campaigns: Part 1

There are different approaches to effectively work with influencers based on the industry you are in, your past experience, and budget.

4 Tips to Finding the Right Influencer for Your Brand

Inspiration, motivation, goals, strategies, and needs are some of the important things you must go through to find the right influencer.

Marriage of Human Intelligence & Technology for Sentiment Analysis

Sentiment analysis, which studies social media users' emotions through their posts and comments, is part of social media analytics.

5 Reasons Why You Should Not Rely on Agencies with Social Analytics

If you are using an agency that also provides you with data analytics related to how your marketing campaigns performed, this is a must read.

Influencer Marketing Strategy Model for Real Dummies

If you've never done influencer marketing before, you might be at a loss in how you should do it. Hopefully this simple model will give you a starting point.

7 Benefits of Sentiment Analysis You Can’t Overlook

Unless you attentively listen to what your customers want and how they feel, they might kick you out from their social space with just one simple click.

Ditch Your Influencers If They Don’t Have These 5 Attributes!

Influencers are also human but they share some prominent signs which make them successful and well-known compared to people like me, for instance.

Sentiment Analysis is Totally Fu**ed Up!

We humans are complicated mammals and we are no longer satisfied with just texts and words to express our emotions and opinions.

Micro, Macro or Mega-Influencers; Who Will Win?

Are macro- and mega-influencers worth working with, and in what kind of campaigns should they be used instead of micro-influencers? What are the benefits?

4 Issues that Come with Micro-influencers

Influencer marketing is no longer a tactic used only by big enterprises. Small- and medium-sized companies are also utilizing this trending method, opening new doors. 

8 Benefits of Social Media Marketing

Social media marketing has a huge potential to increase sales. However, there is a lack of understanding on how to achieve those results through social media. 

4 Biggest Benefits of Using Micro-Influencers

Using multiple micro-influencers may be a better tactic for most of you than using mega-influencers who may have outrageous pricing. Which should you use?

Who is a Micro-Influencer and What are Their Characteristics?

With the hype of influencer marketing, categories within have also developed rapidly; micro-influencer, macro- influencer and mega- influencer. Let's focus on micro-influencers.

Is Social Media Part of Your Sales Strategy?

Social media can serve many different purposes. Most consider it to have effect on increasing brand awareness and as a medium to provide customer service. 

Evil Social Media Bots

You've probably heard of the so-called 'bots', or computer robots. Why should we fear them? They are continuously evolving and getting more human-like, creating serious trouble on the internet and...

6 Reasons Why You Need Accurate Social Media Analytics Service

Customers control your brand by publicly making comments in various social media platforms. They post pictures, write ironic comments, or promote them for you.

Social Listening for Real-Time Monitoring

Social listening, monitoring, and measuring have become critical to get the bigger picture in marketing. Analytics is gaining a stronger foothold all the time.

Social Media, Key To Humanization?

We often hear that digitalization distances us from the 'real world'. Social media is bad and unhealthy, preventing us from creating real relationships with real people. 

What is an "Influencer"?

Let's get back to the basics. In order to start utilizing and succeed in "Influencer marketing", you need to first understand what the term "influencer" really means. Who are they?

The Future of Social Media Advertising?

Convergence of precise analytics, programmatic audience-buying tools, and stickiness of apps have made social media one of major ad platforms.

Big Data For Social Brand Insight

We live in an ever changing digital world. Technology and data is gaining a stronger foothold all the time, both in business and in private life. I have been in the marketing profession for over...

How to Identify Influencers for Your Brand

Identifying and working with the “right” influencers for your brand is the key to whether your influencer marketing will succeed or not.

Why Every Marketer is a Data Scientist

Data, data, data. In today's marketing, data is key. Data gives you the needed insight for making smart decisions. That's why marketers needs to be a data scientist. 

How to Manage Crisis Communications

Criticism and other negative expressions can be very harmful for your brand. No brand is ever safe from negative publicity online. 

Social Listening For Managing Customer Complaints?

The customer is the king. In today's digital world, it's more true than ever. Thanks to social media, the customer now has power of the brand. 

What Is Social Sentiment?

Social Sentiment refers to the emotion behind a social mention. Just to clarify what a social mention is - a post on social media containing text, pictures, videos - you name it.

Why Do You Need Clean Data in Social Analytics?

If you are analyzing your social media activities without cleaning your data first, you are wasting your time. Clean data is the key to getting your strategy right. 

Complain via Social Media and Get a Faster Response

There was a time when a harshly-worded letter was the only way to have your complaint heard by a company. Now, if you want to complain, do it in social networks!

The Essentials of Influencer Marketing

In order to take full advantage of social media influencers to promote your brand, there are a few essential points you need to remember in your strategy. 

Misinterpretation of Emoji in Social Analytics

We all know what emojis are. Those small ideograms and smileys. They can actually cause serious problems for social media analytics. 

How to do Trend Analysis: Case Story

How can brands spot the hottest trends that are meaningful to them, from all the social data available out there, in order to jump onto them as they happen? And how to use that to your advantage?

How To Succeed In Influencer Marketing?

By implementing influencer marketing, you might succeed in getting a hype for your brand. But how to succeed in truly getting ROI on influencer marketing?

When to Pay Social Media Influencers in Marketing?

Influencer marketing has started to explode. It has become a hype. But when do we really need to start paying to influencers in marketing?

Social Media Influencer: Beyoncé

A social influencer has great power online and is able to either praise or bash a company's reputation in the blink of an eye. What can you learn from Beyoncé and Red Lobster?

How to Analyze Brands on Instagram?

With a community of 400 million, Instagram and "Graming" is now bigger than ever. It's the place to be when sharing important moments, both big and small, through inspiring visual stories.