Emojis - Nightmare for Sentiment Analysis

People love using emojis on social media, since they are cute and fun. But it's a headache for brands and customer insights professionals because social monitoring tools can't understand those...

What Secures the Success of Your Christmas Campaign?

We are probably all busy right now preparing for Christmas campaigns. But wait! Before launching your end-of-the-year campaigns, take a brief look at this checklist.

How Social Media (Should) Change Management

Management rarely takes place in a comfort zone. Under constant pressure, having to face recurring changes, needing to please customers...

Why You Need to Understand Visual Data

Social media is now full of visual content. Statistics can prove that. What's challenging now is to understand those visual posts on social media. 

What is Unstructured Data?

As a marketing, communication or brand professional, you must know what "unstructured data" is. Can you confidently tell your boss that you are capable of analyzing unstructured data?

7 Reasons Why You Should Re-evaluate Your Existing Social Analytics Tool

Many enterprises have started to understand the importance of following social media conversations.

Reliable Sentiment Score

In my previous blog, I explained how you grade on sentiment score of your brand on social media can either help increase sales or bring unforeseen crisis. But how reliable can it be?

Social Sentiment Score - Explained.

How you grade on sentiment score of your brand on social media can either help increase sales or bring unforeseen crisis. So what is social sentiment and why is it so difficult to get accurate...

"NOISE" on Social Media - Explained.

What is “noise” on social media? Are you sure you are filtering out “noise” data from social media analytics results? Unless you do, you will be basing your marketing strategy on biased and...

Evil Social Media Bots - in 1,5 min!

Social media bots can attack your brand at any time. They can fool you into partnering with low-quality influencers, damage your brand image, and distort your social media analytics results.

Finding the Right Influencers

There are various ways to find the right influencers to work with you for your brand. Some of them were covered in our previous blog 4 Tips to Finding the Right Influencer for Your Brand

The Importance of Understanding Trends in Your Industry

By spotting trends specific to your industry on social media, you can leverage those to increase your brand awareness and sales revenue. 

Politicians and Social Media: Best Friends or Enemies?

Politicians are aware that their actions and statements can go viral on the Internet at any time. But are they really aware how fast, vast, and serious it is? 

Secret Recipe for a Successful Sports Marketing Campaign on Social Media

Sports events are like gigantic magnets, bringing global attention and widespread media coverage for brands, since they embrace tremendous connecting power.

Look Outside Your Own Bubble

For any marketing professionals that care about your target customer's sentiment towards your brand, it is important to take a look outside your own bubble every once in a while.

5 Financial Technology Future Trends on Twitter (2)

By following the trending topics your professional fellows are talking about on Twitter, you will find the right path to steer your business forward.

5 Financial Technology Future Trends on Twitter (1)

You might be baffled by the amount of Bitcoin conversations on social media. You need to be cautious with any Bitcoin-related utterances.

Under Cyber Attack? Social Media May Be the Hidden Accomplice.

Cyber security issues have been a hot topic for years and cyber attack is nothing new, but what’s surprising is that social media can be a notorious accomplice.

Why You Should Not Use *Free* Social Media Analytics Tools

Free analytics tools give you a chance to see how your social media accounts have grown in scale but little info is provided to formulate a solid marketing strategy.

Why Data Analysis is So Important in Influencer Marketing

Many companies pour huge amount of investment into influencer marketing without really understanding what the ROI is.

6 Reasons Why Influencer Marketing Turns Negative

Negativity in influencer marketing stems from both your and your influencers’ misunderstanding of the audience, which can severely damage your brand image.

How Financial Services Can Survive from the Massive Bitcoin Attack

People are vigorously arguing about Bitcoin, especially on Twitter and Facebook. These platforms are rich sources of information on Bitcoin. 

Avoid “Chameleon” Effect With Your Social Media Campaign

Many companies have started doing special campaigns to coincide with Christmas and New Year season. What do you do to promote your campaign?

Now Everyone Can See How Much Brand Value Finland Has Online

We unveiled the “Suomi mainittu, torilla tavataan!” page to celebrate 100 years of Finnish independence. It is dedicated to Finland and anyone who loves Finland.

What Is Social Sentiment?

Social Sentiment refers to the emotion behind a social mention. Just to clarify what a social mention is - a post on social media containing text, pictures, videos - you name it.

10 Tips to Deal with Negative Comments on Social Media

When you encounter negative comments/feedbacks to your brand or to your influencers on social media, what do you do? 

Valio Brand - Analysis of Their Social Media Activities

Valio is the market leader in dairy products in Finland. You can find Valio products in almost every household's refrigerators, including mine.    

Marimekko Brand - Analysis of Their Social Media Activities

Marimekko is a Finnish design company renowned for its original prints and colours, and has increased its presence globally during the last decade. 

Analysis of 3 Finnish Brands’ Social Media Activities

Finnish summer is an exceptionally quiet season, as everyone tends to take long vacation. But social media discussions never stop.

5 Questions to Answer to Stay Ahead of Your Competitors on Social Media

Competitor analysis is usually based on data collected from different sources. Is social media one of them? Do you know how you compare against them?

6 Ways to Engage Influencers in Marketing Campaigns: Part 2

Expecting your influencers to do all the work of marketing your products is premature. Influencer marketing requires constant engagement and management. 

6 Ways to Engage Influencers in Marketing Campaigns: Part 1

There are different approaches to effectively work with influencers based on the industry you are in, your past experience, and budget.

4 Tips to Finding the Right Influencer for Your Brand

Inspiration, motivation, goals, strategies, and needs are some of the important things you must go through to find the right influencer.

Marriage of Human Intelligence & Technology for Sentiment Analysis

Sentiment analysis, which studies social media users' emotions through their posts and comments, is part of social media analytics.

5 Reasons Why You Should Not Rely on Agencies with Social Analytics

If you are using an agency that also provides you with data analytics related to how your marketing campaigns performed, this is a must read.

Influencer Marketing Strategy Model for Real Dummies

If you've never done influencer marketing before, you might be at a loss in how you should do it. Hopefully this simple model will give you a starting point.

7 Benefits of Sentiment Analysis You Can’t Overlook

Unless you attentively listen to what your customers want and how they feel, they might kick you out from their social space with just one simple click.

Ditch Your Influencers If They Don’t Have These 5 Attributes!

Influencers are also human but they share some prominent signs which make them successful and well-known compared to people like me, for instance.

Sentiment Analysis is Totally Fu**ed Up!

We humans are complicated mammals and we are no longer satisfied with just texts and words to express our emotions and opinions.

Micro, Macro or Mega-Influencers; Who Will Win?

Are macro- and mega-influencers worth working with, and in what kind of campaigns should they be used instead of micro-influencers? What are the benefits?

4 Issues that Come with Micro-influencers

Influencer marketing is no longer a tactic used only by big enterprises. Small- and medium-sized companies are also utilizing this trending method, opening new doors. 

8 Benefits of Social Media Marketing

Social media marketing has a huge potential to increase sales. However, there is a lack of understanding on how to achieve those results through social media. 

4 Biggest Benefits of Using Micro-Influencers

Using multiple micro-influencers may be a better tactic for most of you than using mega-influencers who may have outrageous pricing. Which should you use?

Who is a Micro-Influencer and What are Their Characteristics?

With the hype of influencer marketing, categories within have also developed rapidly; micro-influencer, macro- influencer and mega- influencer. Let's focus on micro-influencers.

Is Social Media Part of Your Sales Strategy?

Social media can serve many different purposes. Most consider it to have effect on increasing brand awareness and as a medium to provide customer service. 

Evil Social Media Bots

You've probably heard of the so-called 'bots', or computer robots. Why should we fear them? They are continuously evolving and getting more human-like, creating serious trouble on the internet and...

6 Reasons Why You Need Accurate Social Media Analytics Service

Customers control your brand by publicly making comments in various social media platforms. They post pictures, write ironic comments, or promote them for you.

Social Listening for Real-Time Monitoring

Social listening, monitoring, and measuring have become critical to get the bigger picture in marketing. Analytics is gaining a stronger foothold all the time.

Social Media, Key To Humanization?

We often hear that digitalization distances us from the 'real world'. Social media is bad and unhealthy, preventing us from creating real relationships with real people. 

What is an "Influencer"?

Let's get back to the basics. In order to start utilizing and succeed in "Influencer marketing", you need to first understand what the term "influencer" really means. Who are they?